The UK games industry is at a crossroads, and a recent report highlights the need for a unified approach to understanding its true value. This industry, often misunderstood, has the potential to revolutionize multiple sectors, yet it remains under-researched and underappreciated.
Unlocking the Potential
The report, a collaborative effort between UKIE and OKRE, aims to shed light on the industry's impact beyond entertainment. It's about recognizing how video games influence healthcare, education, and culture, and how this understanding can drive innovation and support.
"Video games are neither inherently good nor bad; they are a cultural force with immense potential." - Nick Poole, CEO, UKIE
A Framework for Change
The proposed framework is a game-changer (pun intended). It utilizes the Theory of Change model to connect short-term actions with long-term goals, offering a strategic approach to research and policy. By measuring social impact in areas like culture, health, and education, the industry can demonstrate its value and secure the necessary support and investment.
One of the key insights is the under-researched area of third-party use and exploitation of games. This highlights a blind spot in current research, an area where further exploration could reveal significant insights and opportunities.
Broadening Horizons
The report also expands the sector's definition, including a diverse range of organizations and sub-sectors. This holistic approach ensures that the industry's full potential is considered, from production to player experience.
"Research is our key to unlocking the industry's full potential. By understanding its impact, we can drive growth and support." - Iain Dodgeson, Director, OKRE
A Call to Action
UKIE and OKRE are calling for collaboration. They invite the games industry, government, and academia to unite and address the identified research gaps. With a shared evidence base, the industry can advocate for itself, demonstrating its value and securing a brighter future.
Final Thoughts
This report is a wake-up call, a reminder that the games industry is more than just entertainment. It's a cultural force with the power to transform lives and industries. By embracing research and collaboration, the UK games industry can lead the way, setting an example for the world.
