Copywriting Hourly Rate | PayScale (2024)

FAQs

Copywriting Hourly Rate | PayScale? ›

$27.88 is the 25th percentile. Wages below this are outliers. $41.59 is the 75th percentile.

$27.88 is the 25th percentile. Wages below this are outliers. $41.59 is the 75th percentile.

If the client keeps insisting that you give an hourly rate, you can respond along these lines: “I don't have an hourly rate since I focus on results. I'll only discuss the price if I know I can solve this for you.” the pressure.

A typical day rate for an experienced copywriter is around £350 – £500. A typical hourly rate for a good copywriter is around £50 – £75 mark.

Here's a breakdown to help you gauge your per-hour rate based on your experience level: Entry Level — $15 to $30 per hour. Intermediate — $35 to $60 per hour. Experienced — $65 to $100 per hour.

You can calculate your rate by knowing how long it will take to complete the project and multiply that by your hourly rate. This is an excellent way to determine your copywriting rates because you can always charge more to finish a project (to allow for unexpected life changes).

To calculate your own ideal hourly rate, divide your adjusted annual salary (your desired annual salary + your costs and expenses) with your number of billable hours, and then round up this figure, to the nearest dollar.

Divide your weekly salary by the number of hours you work per week—or the average hours worked per week. This should give you your hourly pay rate.

How much should I get paid for copywriting? ›

Freelance Copywriter salaries in India

The estimated total pay for a Freelance Copywriter is ₹1,21,000 per month, with an average salary of ₹25,000 per month.

Copywriter rates can vary significantly depending on how they charge. They may choose to charge per word or per hour. In the UK, day rates are also popular. However, one of the most popular pricing strategies for copywriters is a custom project rate.

Most copywriters typically max out at a 3,000-5,000 word range on a normal day. However, some writers may find themselves producing more or less depending on the amount of work they have and other variables. But generally speaking, this accurately estimates what an experienced full time writer can produce in one day.

Just tell them you don't discuss your hourly rate unless they want to pay for your services. Remember that you have a right to define your boundaries with people asking personal questions. How do you respond to “how much do you charge”? I tell them.

Next time a client asks you for your hourly rate, respond with this script: “Thanks for asking. We don't bill by the hour. We have found that it is better, for both our clients and us, to create a detailed project scope and a fixed price.

Give a salary range

By giving a salary range, you show that you're willing to be flexible and work with your prospective employer. And by giving any numbers at all, you're “voicing the value you bring to the table,” Crawford says.

Rates of £800 – £2000+ per day are typical for senior copywriters, content designers and content strategists. Junior copywriters often start at around £250 per day (with wide regional and sector variations). As a comparison, business consultants charge an average of £475 per day (according to IT Jobs Watch).